Major Canadian Micro Brewery Trades Beer for Media!
Problem:
When a Canadian Brewery realized it had cans of beer with a quick expiry date and a packaging problem it had two choices:
1) Pour the product down the drain and write it down
as a loss.
Solution:
2) Sell it for full value in 3 days to TBE clients and satisfy all the shareholders, in return run an ad campaign with the credits it received for the beer product.
That's right it was a "No Brain-er", a "Win, Win" as they say.
An $80,000 problem turned into an $80,000 solution. Instead of realizing a loss this brewery decided to run a sale from its retail location for 3 days only and for TBE clients only. The product was successfully sold to TBE clients for full retail value on barter and it was sold under the terms laid out by the brewery; Cash (well, barter) and carry, 3 days only and only the problem product was sold. In return the brewery received $80,000 worth of local Toronto advertising.
Smart Business!
When a Canadian Brewery realized it had cans of beer with a quick expiry date and a packaging problem it had two choices:
1) Pour the product down the drain and write it down
as a loss.
Solution:
2) Sell it for full value in 3 days to TBE clients and satisfy all the shareholders, in return run an ad campaign with the credits it received for the beer product.
That's right it was a "No Brain-er", a "Win, Win" as they say.
An $80,000 problem turned into an $80,000 solution. Instead of realizing a loss this brewery decided to run a sale from its retail location for 3 days only and for TBE clients only. The product was successfully sold to TBE clients for full retail value on barter and it was sold under the terms laid out by the brewery; Cash (well, barter) and carry, 3 days only and only the problem product was sold. In return the brewery received $80,000 worth of local Toronto advertising.
Smart Business!
